Congresswoman Gluesenkamp Perez was among the most endangered Democratic House incumbents of the 2024 election cycle. Just two years earlier, she defied expectations by flipping a deep red district no one thought was winnable by just one vote in every precinct.

Washington's third Congressional District is in two expensive media markets. Securing re-election wasn't going to be cheap or easy. Competing with the nearly $18 million being spent by independent expenditures - required us to think beyond broadcast.

As the General, Mail, Field, and Digital consultants for the campaign, BLC developed and executed a plan with coordinated messaging across multiple mediums to ensure cohesive and impactful communication and maximum reach. The result: between 2022 and 2024, MGP expanded her margin from a narrow flip of less than 1% to a solid 4% lead.

That’s the power of Bottled Lightning.

Targeting the Divide

Marie’s unique profile allows her to connect with voters in parts of her district where Democrats traditionally falter. That meant talking about issues important to them: trades, logging, immigration, and aqua/agriculture. We ensured that these segments of the voting population received targeted communication while still messaging more broadly about choice and the economy. Looking for additional ways to expand our reach to rural and Republican voters, we used a number of targeting tactics, including purchasing consumer data to enhance our field, mail, and texting efforts. 

Through polling, it was obvious that voters were more concerned about Kent’s opposition to choice than they were about Marie’s political party. We used choice to both attack and juice turnout with base Democrats.

Through mail and texting, we hyper-targeted a number of groups including Hispanic, Ukrainian, and rural voters.